The Biggest Festival in Japan??
One of the annual spring festival called, “Yamazaki Haru Matsuri,” which is an unique campaign to promote sales since 1981 by Yamazaki Baking Co., Ltd. It was established in Japan on 9 March 1948, more than sixty years since its founding in Ichikawa, Chiba prefecture. The reason for this campaign’s popularity is that they can get an elegant plate which made in France. They became a collectable plate for some people. Yamazaki provided over one billion and 10 thousand plates. The population in Japan is over 1 billion which means they are getting at least 3 plates for each person. So, we could call this festival the biggest one in Japan.
If you visit Japanese family and see the white plate, it could be from Yamazaki.